MyCityApp respects your privacy and is committed to protecting your personal data. This privacy policy will inform you of how we look after your personal data when you use our mobile application (regardless of where you are located) and tell you about your privacy rights and how the law protects you.
This privacy policy aims to give you information on how MyCityApp collects and processes your personal data through your use of our App, including any data you may provide through our App when you use any of our services, and the steps you can take to protect your privacy. Our App is not intended for children, and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
This App may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices and procedures. When you leave our App, we encourage you to read the privacy policy of every website you visit through our App.
Personal data means any information relating to any identified or identifiable natural person. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We do not collect any Sensitive Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Neither do we collect any information about criminal convictions and offences.
Where we are required to collect personal data, or need it to provide our services to you, and you fail to provide that data when requested, we may be unable to provide the service to you.
We use different methods to collect data from and about you including through:
Direct interactions:
You may give us your data by filling out forms or by corresponding with us by phone, email, or other available means. This includes personal data you provide when you:
Automated technologies or interactions:
As you interact with our App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
Third parties or publicly available sources:
We may also receive and use personal data about you from various third parties (e.g., analytics providers such as Google) and public sources.
We will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:
We will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to receive marketing materials at any time by contacting us.
| Purpose / Activity | Lawful Basis |
|---|---|
| To provide products and services which you have requested, and to conduct business with you (e.g., register you as a new customer, manage your account, process and respond to enquiries, complaints and issues). | Performance of a contract with you. |
| For security, credit, administration, and legal purposes. | Comply with a legal obligation (e.g., Anti-Money Laundering and Know Your Customer obligations). |
| To detect, investigate, prevent and prosecute criminal activity and to meet our regulatory, legal and compliance obligations (including performing regulatory and prudential compliance checks on an ongoing basis, account and transaction monitoring, checks for sanctions and politically exposed persons, and transaction and tax reporting. Also making disclosures to, co-operating with, and complying with requests from: public authorities, regulators, courts of law, tax authorities, governmental bodies or law enforcement agencies, and investigating and preventing fraud, terrorism and other crimes). | (a) Comply with a legal obligation (b) Legitimate interests (ensuring effective compliance in all relevant jurisdictions, protecting our customers, maintaining a good relationship with law enforcement, regulators and other relevant authorities. Also, we have a legitimate interest in protecting our legal rights) . |
| To improve customer service, and to decide if a product or service is suitable for your needs. | Legitimate interests (we have a legitimate interest in providing quality customer service, as this allows us to maintain good client relationships and to deal with queries and complaints effectively. Also, we have a legitimate interest in ensuring that we provide our customers with appropriate products and services, to ensure both appropriate risk management and good client relationship management). |
| To provide you with the appropriate level of service, to accommodate your specific individual needs and treat you fairly based on any vulnerability you may have, whether you have told us, or we believe it necessary to record, to improve customer service and ensure equality of treatment, protect vulnerable customers, or safeguard your economic wellbeing. | (a) Consent (b) Public Interest (c) Vital Interest (d) Legitimate interests (we have a legitimate interest in providing quality customer service, as this allows us to maintain good client relationships and to deal with queries and complaints effectively). |
| To carry out operational and administrative functions (e.g. to maintain our own accounts and records, to operate information technology systems, to carry out billing-related and payments administration, to maintain stocks and shares registers). | (a) Comply with a legal obligation (to maintain certain statutory records) (b) Legitimate interests (we have a legitimate interest in running our business efficiently). |
| To manage, support and provide training to our staff. | Legitimate interests in managing, supporting and training our staff. |
| Marketing: To tell you about other companies’ products, services and facilities that may interest you (by email, phone or text, in accordance with your preferences). | (a) Consent (b) Legitimate interests (we have a legitimate interest in making our customers aware of our other services and offerings). |
| To help us to improve our products, services and operations, including market research, analysis of customer preferences, transactions and market trends, evaluating proposed products, testing new systems and upgrading existing systems. | Legitimate interests (we consider that we have a legitimate interest in improving our products, services and operations). |
| To share relevant information in respect of a prospective sale of MyCityApp, or any of its subsidiaries, or any part of its or their business. | (a) Comply with a legal obligation (b) Legitimate interests (we have a legitimate interest in complying with due diligence requirements and being efficient in how we run the business). |
| We may share some personal data (for example, your email address), in a secure format, with our advertising partners and social media companies, so that they can display the most relevant messages to you and others about our products and services. This includes instructing these companies not to show adverts to our existing customers. If you do not want us to share your personal data with our advertising partners or social media companies for this purpose, you can tell us not to. | Legitimate interests in informing you about out products and services that you or others may be interested in. |
| To evaluate the effectiveness of marketing and for research, training and statistical analysis to improve services. | Legitimate interests in improving our products, services and operations. |
| To protect our and your other customers, and all systems and process; for audit, testing etc. To prevent fraud and keep safe data safe, as required by law. | Legitimate Interest has been legitimately balanced providing with an easy opt-out and alternative; in accordance with e-Privacy regulations. |
| To manage our business and to protect and enforce our rights (including assessing, monitoring and managing financial, reputational and other risk, conducting audits, liaising with regulators and law enforcement, and to establish, enforce and defend against legal claims). | (a) Comply with a legal obligation (b) Legitimate interests (we consider that we have a legitimate interest in prudently managing our business and in protecting and enforcing our rights). |
| To work with other companies that provide services to us and our customers. | Performance of a contract with you. |
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You have the right to revoke your consent to such uses at any time by contacting us or adjusting your preferences through our communication channels.
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by adjusting your marketing preferences in the App, by following opt-out links on any marketing message sent to you, or by contacting us.
The App may use cookies to enhance user experience, analyze app performance and provide tailored features. You can manage or disable this tracking technology through your device settings or within the app settings. Note that disabling these features may impact your ability to access certain functionalities of the App.
We may share your personal data with the parties set out below for the purposes set out above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including for the purpose of satisfying any legal, regulatory, tax, accounting or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
If you wish to exercise any of the rights set out above, except the right to lodge a complaint with the relevant authority, please contact our Data Protection Officer at admin@mycityapp.io.
Our Privacy Policy may be updated from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice. We will also keep prior versions of this Privacy Policy in an archive for your review.
We rely on the following lawful bases to process your personal data:
